The site is called e.l.f. and no it's not the tiny little guys with the pointed shoes - even though the deals do seem too good to be true! In this case, e.l.f. stands for eyes, lips, and face and the site does just that - sells a variety of beauty products perfect for every aspect of your daily look.
Initially I was skeptical when I looked around at the site. How could the quality be good when tinted moisturizer is only $1! But...according to numerous reviews this site delivers! The best part is that the price online is normally not what you will pay because they are constantly running great deals to save you 30, 40, or 50% off. Right now they are even offering free shipping on orders over $25.
Although I have yet to try any of the products, individuals are praising everything from make-up brushes, blush, and all over cover sticks. And personally, I'm more willing to take a risk when blush is only $3! Heck, I can buy nearly 10 different shades in order to meet the price of my favorite NARS shade.
So...if this is a dream please don't wake me up! I think I'm in LOVE!