Tinted Moisturizer - The New Foundation

There are some events where you need more coverage than others, especially those where you're going to be in front of the camera a lot.  However, most girls don't want to wear a high coverage, heavier foundation for day to day activities, which is why the new alternative is tinted moisturizer.

I've been on the tinted moisturizer bandwagon for quite some time now.  Mostly because I am not fond of heavy foundation.  For one thing, it seems like I break out more easily, and I hate the creases you get after a long day.  That's why something lighter and more natural is sometimes a better alternative.

In the last few years, most make-up lines have released their version of the tinted moisturizer.  Fortunately, that makes it easier for women with all different skin types and preferences to find a tinted moisturizer that best fits their daily routine.

There are 3 lines that I use/have used and have been very happy with.  They are the Kiehl's, Laura Mercier, and Philosophy.

Kiehl's Ultra Facial Tinted Moisturizer, $24.50, www.kiehls.com

The Kiehl's Ultra Facial Tinted Moisturizer is a good option for someone who wants something with a little more coverage.  Although it only comes in 3 shades, the natural pigments allow for the tint to match any skin tone.  While using this foundation, I have used both the light and medium shades, depending on the time of year.  A little bit goes a long way, and this foundation will last you quite a long time!  Great for combination skin.   

Laura Mercier Tinted Moisturizer, $42, www.sephora.com

Laura Mercier is a more expensive alternative to the tinted moisturizer, but the finish is phenomenal.  Like the others, it is a light formula.  However, the application with this is much smoother than any other tinted moisturizer and provides the most natural finish.  However, with a more natural finish also comes less coverage.  Therefore, if you have break out frequently this may not be the tinted moisturizer for you.  The Laura Mercier tinted moisturizer is available in 10 shades.

Philosophy Hope in a Tinted Moisturizer, $38, www.philosophy.com

One of the newest lines to emerge with a tinted moisturizer is Philosophy, and as always they have brought a great option that is the same quality as the rest of their line.  It's in the middle of the price range, and is offered in 8 shades.  It provides sheer coverage and is heavily moisturized.  If you have dry skin, this is the best option for you.  

If you haven't tried tinted moisturizer, check it out.  Although the "shade" is not as important as it may be with other foundations due to the blending effect, you still need to visit your local make-up counter to get the best fit.  Especially for Laura Mercier and Philosophy.  If you don't use any foundation at all - this is a great option for you on days when you want a little something different.  And if you are using a heavy foundation that you're unhappy with, give tinted moisturizer a try.  Application is easy (I use a foundation brush still but many women use their hands) and the results are very appealing.  I couldn't believe how the finish looked and felt - I didn't feel like I had any make-up on, yet I still had the coverage I was looking for.  Just remember that a little bit goes a long way.  If you put a layer on and decide you need a little more, just use more.  Always start small!  

So the next time you have a little time at the mall, approach one of these counters or your favorite and try some tinted moisturizer.  The results are amazing - and they even provide SPF.  It's the fastest way to show your natural beauty without faking it!  

 XOXO,

Allison